What Hashtags (#) are? We see them everywhere on the
Internet. But, half baked knowledge can turn out to be dangerous.
Let’s reflect more on this and see if we are doing it right,especially
in the branding arena.

UNDERSTANDING HASHTAGS

We live in a world consumed by Internet and Social Media. There are
millions of searches worldwide in a single minute making it a
information cluttered world on the Internet.

To filter the clutter, hashtags can help marketers to track
conversations among consumers based on their preferences.

A hashtag creates a bank of all the information that contains the
respective hashtag on Social Media.This makes it easier to track
conversations of our interests effectively. However, using hashtags in
the wrong way would have an opposite effect.

Let’s look at some ways to do the hashtag in the right way.

1. #DONOTCREATESENTENCESOUTOFHASHTAGS

Surely, this would take some time to read. Exactly our point. Hashtags
should be relevant and simple. Longer hashtags are not readable, look
amateur and are not considered as important. So, the next time you want
to please your followers, just type I am feeling so happy today followed
by #happy.

2. #PLEASE #DON’T #HASHTAG #EVERY #THING #YOU #TYPE

Hashtags are used to search topics. Why will someone search for a
hashtag called #am or #do or#then. It is annoying to read so many
hashtags and people will judge you especially if you are a brand.

3. DO NOT MAKE PARAGRAPHS OUT OF HASHTAGS

We know it is hard to resist using hashtags but they should be used
wisely. Making paragraphs out of hashtags is totally not cool and puts
you in a desperate zone seeking attention. Also,engagement on most
social media platforms reduce with the increase of hashtags.

4. MAKE YOUR HASHTAGS COUNT

Create hashtags that are specific to what you write so it garners the
right attention. You don’t want college students following you when
you are posting about Home Loans.

5. USE TRENDING HASHTAGS CAREFULLY AND STRATEGICALLY.

Brands often follow conversations on Twitter and trending hashtags make
way to get instant response and followers. However, your choice there is
very crucial. You cannot have a New Year Event promoted through a
hashtag of tragedy.

These are some broad points that would make things better at social
media. However, we would still want to keep some tips in mind the next
time we use that sign.

a. Hashtags are not emotions. So be careful while typing them.

b. Hashtags work online. So, use them offline only when you want to
promote the certain hashtag through advertising.

c. Use Spaces between hashtags to work else it makes no sense.

d. Whatsapp Messages with hashtags are a strict no no.

e. Don’t Hashtags names of your friends, co-workers unless they are
Narendra Modi, David Beckham or Tom Cruise.

f. Spell your hashtags correctly to make them count.

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