We absolutely love this entire project that Nike has put forward for its brand ‘Track and Field’. The complete graphic design system includes wonderful photography, typographic messaging, graphic marks, patterns and bespoke numerals.
What we really like here is the strong conceptual work behind this.Being a design agency, we do realize the challenges that come across such projects. But, kudos to Studio Build who has culminated all aspects of the project and transformed it into a visually enhancing communication.
Many brands who are searching for design agencies in Mumbai / creative agencies in Mumbai,
You can look out for great inspiration through this project.
Athlete photography — Carlos Serrao
Art Direction — Rebecca Parker (Nike brand team)
Design Studio – Build Design, Leeds, UK